The Limits of Evidence-Based Marketing
That’s what most of us do. We present facts and proof and expect a rational consumer/voter/follower/peer to make an intelligent decision on what’s better.
That’s how science works. Thesis, test, evidence, conclusion. All testable and rational. [...] More »
15 Ways to Build Trust
Why on earth would I buy something from someone who misleads or lies to me?
When people use ambiguity, misdirection and deception to win my business, they lose me every time. How about you?
I’m amazed how often it happens, especially with people who think they may never see me again.
“I’ll Sell You What You Want Today…”
Joe Gandolpho was an insurance sales superstar. His sales philosophy boiled down to this…
“I’ll sell you what you want today. After you love me, I’ll come back and sell you what you need.”
Seth Godin says it this way…
Sell to people who are willing to hear about what you have to sell.
Tell a story that matches their worldview.
Don’t try to teach non-customers a lesson or persuade them that they are wrong or that they just have to have what you have to sell.
Make it easy for your happy customers to understand the value of the product in a way that makes it easy to share it with others.
Adopt a caring and sharing attitude.
It’s not about you. If you’re having trouble persuading people to buy what you sell, perhaps you should talk about what you sell in a different way.
The core of my argument is that someone’s worldview — how they feel about what you have to offer — is beyond your ability to change in the short run.
Sell people something they’re interesting in buying. If you can’t leverage the worldview they already have, you are essentially invisible.
Can You Have Too Much Confidence?
I’m a big fan of sports psychology … and I can normally watch a game and see the ebb and flow of confidence. Given fairly equal talent… the team with the most confident players usually wins. In the national championship game last night, I saw two teams with massive confidence.
Both teams believed they could win that game. There was never a time when I felt like the Duke players or the guys from Butler were about to collapse under the pressure. It was a fight to the bitter end… and while Duke gets the 2 point win… Butler showed the world what courage and confidence is all about.
When you want something that badly… the tendency is to crack, get down or just give up.
When you are preparing to invite or present… how would you rate your level of confidence?
I’ve met a lot of people who appeared to be cocky…. but I’ve never met anyone with too much inner confidence.
One Juicy Success
The math is magical: you can pile up lots of failures and still keep rolling, but you only need one juicy success to build a career.
The killer is the category called ‘neither’.
If you spend your days avoiding failure by doing not much worth criticizing, you’ll never have a shot at success. Avoiding the thing that’s easy to survive keeps you from encountering the very thing you’re after.
This statement from Seth Godin is especially true for those who want to build a great Shaklee business. Just one or two juicy successes make all those rejections and false starts worth it.
Imagine the lifetime of residual income that would come your way every 30 days if you find just one Master Coordinator. What if you found 2 or even 3?
This is the story of every Shaklee leader with a big bonus check… 2 or 3 key leaders generate almost all of the volume in their organizations.
Keep piling up those failures in search of that one juicy success!
Your superstar is waiting for you to call!
The ‘Connection’ is The Key
Just off the phone with one of my favorite Shaklee friends. We discussed the “secrets” of building a Shaklee business.
We talked about why buying leads is almost always a waste of time and money.
We talked about why some people find it so easy to draw people to them — and some just seem to struggle to develop relationships. More »
Are You Afraid To Fail?
Tom Peters wrote one of the great business books of all time, In Search of Excellence. He is one of America’s foremost business trainers and thought leaders. See what Mr. Peters has to say about the SECRET of the legendary Sam Walton.
USA Today—Recession Proof Jobs
Shaklee has grown in every recession since 1976. This one is a will continue to be the deepest in our lifetime. An amazing 20% of working age men in America are out of work. Some are calling it the "Mancession."
Far more men have been fired or laid off than women.
Check out this article from USA Today.
People interested in Shaklee as a business, even part time, want know two things…
What can I make?
How fast can I make it?
You must be able to answer those two questions.
Timing is everything!
The Truth—And Nothing But The Truth
The beauty of Shaklee is…
We are the real deal. Authentic in every way!
When you tell the Shaklee story, you don't have to stretch it, embellish it, scream it, or over-promise!
And there is NEVER a need to lie about it!
I tell people that with most companies in our industry—when you hear their story for the first time—that's the best it will ever be!
When you hear the Shaklee story for the first time—you're only getting the tip of the iceberg! The closer you look, the more impressed you will be!
You know why I say that? Because it's the TRUTH!
The Rule of 3!
People are skeptical—and well they should be. We all have a built-in hype detector.
Here’s a little tip I learned that will help you get past your prospects natural defenses.
It will help you prove every claim you make—and prove it you must. [...] More »
