How Mailbird Thrives in Recession
In 2002, it was predicted that by 2010 direct mail would “almost be a half-remembered relic.”
Today, a UK company, Mailbird — a relatively small firm that does nothing but send out direct mail for clients — has just had a record year.
In Drayton Bird’s interview with Coral Russell, who founded Mailbird, she explains why this is … More »
Incentives Work
One of the great marketing minds in the world is Drayton Bird… a clever chap indeed.
Here are some of his thoughts on offering incentives that we could all learn from… [...] More »
How Many Customers Can You Afford to Lose?
By Joan Nowak
According to the Harvard Business Review, 67% of customers who choose a new supplier said they were satisfied with their former supplier! On an average, most U.S. companies lose half their customer base every five years. So why would customers who are satisfied stop doing business with you? Well consider this… [...] More »
These Guys Want Your Customers
When one of your customers walks into their favorite supermarket, they have roughly 40,000 products (CNBC) to choose from that cover pretty much every category you have in your Shaklee business.
Procter & Gamble, the world’s largest advertiser — spends upwards of $6.7 billion a year on advertising designed to take your customer away from you and bring them in to the supermarket. [...] More »
Do Customers Look Forward to Coming Into Your Office?
There is a lot to learn from this letter sent to me by Perry Marshall. As you read it, think about all the things you can do to turn your Shaklee office into a place where people really look forward to visiting. Is it a happy place? Does your customer feel valued? Are you really paying attention to them? Do you go the extra mile and give them extraordinary customer service ? [...] More »
Your “Touches” Matter!
Every "touch" you have with your customer impacts their perception of your business!
I truly believe this is a true principle. I believe it has a powerful positive or negative impact on your business growth.
If your business is not all you would like it to be … one of two things is happening.
1. Not enough touches … or …
2. There is something about how your customer perceives your "touch" that isn’t resonating.
Which one can it be?
I would encourage you to answer these 3 questions as honestly as possible …
1. In what ways am I "touching" my customer?
Personal in-office contact
Newsletter
Phone calls
Notes and letters
Emails
2. How does my customer/prospect see me as a result of those "touches"?
3. What can I do to change this perception of me and my business in the eyes of my customer?
There are very few "sure things" … but I do believe spending some time to come up with real answers to this process will have a positive affect on your business and your life!
dh
What is a Customer?
Found this today. Love it. Believe it!
"Customer = Anyone whose actions affect your
results."
"Great customer service = whatever it takes."
Very Profound and Way cool!
Jack Welch on Customer Focus
“The one thing we’ve discovered as a certainty is that anything we do that makes the customer more successful inevitably results in a financial return for us.”
- Jack Welch, G.E.
