Do you know what the “right” problem is?
Got this email this morning from the guru of marketing guru’s — Dan Kennedy.
“Over and over throughout my 35 years in business, the lack of quality THINKING has led to a Hell’s half-acre of disasters and disappointments.
And it’s not only in thinking through the solutions to the gnarly problems your business faces…
more often than not, it’s the painful reality that you’re working your buttsky off to solve the WRONG problem!”
Magic Jack, a Laptop, China, India, and Global Opportunity!
Master Coordinator Bob Ferguson decided (and that’s the key) that he wanted to increase his overall OGV.
He understands that to make that happen, people in his organization need to increase their volume. Pretty simple mathematical principle. More »
“Work is so great a merit…”
Dr. Shaklee said, “See the people.”
That’s great advice — but we all know there’s more to it than just seeing the people.
When you do see them, what you say to people and how you say it — has a lot to do with how successful you’ll be. More »
Dates, Not Singles Bars
The value of a Lifetime Customer and the high cost of one-shot selling.
I was shocked by a conversation I had last week with one our leaders who attended the convention in Atlantis.
He told me about a chat he had with a lady from another organization that said to him…
“I really don’t care about the product. I care about the money. The product really doesn’t matter all that much.”
I asked if she was kidding. He said, “No.” More »
The “Tootsie Pop” Technique
With every interaction you make, you need to give your prospect two things,
1. A sugar-coated emotional candy treat on the outside, and…
2. A proposition on the inside that logical, rational person can chew on. More »
Overcoming the Fear!
I received the following very thoughtful message yesterday. I have asked permission to use some excerpts from this message because I feel there are many, many of you out there in Shaklee land who will relate to some things that are being said. My comments are indented.
Gary Burke
Hi Gary,
My story is an old one, that is “overcoming fears.”
It’s funny how easily you can “excuse your way out” of anything productive. For example, I make incredible fliers – blogs – newsletters…. but calls? Are you kidding? I don’t have time left over for that! I’ll do that tomorrow. More »
How Mailbird Thrives in Recession
In 2002, it was predicted that by 2010 direct mail would “almost be a half-remembered relic.”
Today, a UK company, Mailbird — a relatively small firm that does nothing but send out direct mail for clients — has just had a record year.
In Drayton Bird’s interview with Coral Russell, who founded Mailbird, she explains why this is … More »
Are You Prepared for Success?
Your success in Shaklee is virtually guaranteed… if you believe in the law of averages, stay consistent, and continue to get better through preparation.
Apollo astronauts practiced every second of their mission, even planting the flag (above), many times, indoors, outdoors, in space suits, underwater, in planes, in centrifuges, in pools, in the ocean and anywhere else NASA saw fit. They were prepared for every contingency and trained for water planned landings as well as desert and jungle survival in case their capsule missed the ocean and hit land. They learned geology, how to withstand g-forces, maneuver in low- and zero-gravity conditions, and how to drive electric rovers and land the lunar module.
Naive or Professional
WOW!
You all know that I am a huge Seth Godin fan… he’s a genius!
This one really got to me… because I’ve been trying to think of a way to say this that would not offend.
No group of people in the world needs this message more than those of us in network marketing — and that means all of us. More »
How to Avoid Distractions
The following is a response I received from a message sent out recently. Progress isn’t very difficult to experience IF a person sticks to what is in this message. Learning to stay focused is extremely important these days. There are many distractions in today’s busy electronic world and it’s easy to get caught up in busyness and then think you are actually working to build.
Gary Burke
Hi Gary,
I really enjoy your insights. Learning that “simple” & “easy” are usually not synonomous was a HUGE eye-opening life lesson for me. These days when I think of keeping things simple (which, by the way, is frequently a big challenge for me), I substitute “essential” in my mind for “simple.” I actually have to talk myself out of getting off on a tangent. When I stick with the fundamentals, the basics, the core principles, I get things done. When I stray away, I end up with any number of distractions & diversions that slow me down and prevent progress.
Linda
