“If people like you they will listen to you. But if they trust you, they will buy from you.”
~ Zig Ziglar
The #1 reason people don’t buy from you is because they don’t hear from you. Forget about your customers and they will forget about you.
Another big reason they may not buy from you is because they don’t TRUST you. Do you buy from people you don’t like or trust?
Thanks to the web … and the exponential growth in the Health & Wellness industry … there’s just too much information and too many experts out there offering conflicting advice.
This is why almost every prospect on your list is probably confused and skeptical.
And this is why you want to do EVERYTHING you can to get people to know, like, and trust you!
The best way to do that is to resist the urge to make every communication about selling something. Instead of selling, give your customers information that will help them solve a problem.
When you become their “go-to” resource for relevant and accurate information, their trust level goes up exponentially.
You might want to use the 80/20 rule… at least 80% of all communication doesn’t sell or promote anything. This causes your customer to think … “Hey, they really must care about me.”
A few tips…
Share information that will educate your customers and make their life better in some way.
People are busy. The last thing they need is another email dropping into their inbox to sell them something they don’t want or need.
Ask permission to put them on your list. Make it easy for them to opt out.
Remember, less is more. It’s intent and consistency that matters most.
And also keep in mind that you can’t bore people into buying from you. If it isn’t compelling and relevant … don’t send it!
It takes time to find or create compelling content. It takes time to get the right piece of information to the right customer … but it will position you as an expert in your field and will cause them to see you as their trusted advisor.