Are you a trusted advisor?

“If people like you they will listen to you. But if they trust you, they will buy from you.”

~ Zig Ziglar

The #1 reason people don’t buy from you is because they don’t hear from you. Forget about your customers and they will forget about you.

Another big reason they may not buy from you is because they don’t TRUST you. Do you buy from people you don’t like or trust?

Thanks to the web … and the exponential growth in the Health & Wellness industry … there’s just too much information and too many experts out there offering conflicting advice.

This is why almost every prospect on your list is probably confused and skeptical.

And this is why you want to do EVERYTHING you can to get people to know, like, and trust you!

The best way to do that is to resist the urge to make every communication about selling something. Instead of selling, give your customers information that will help them solve a problem.

When you become their “go-to” resource for relevant and accurate information, their trust level goes up exponentially.

You might want to use the 80/20 rule… at least 80% of all communication doesn’t sell or promote anything. This causes your customer to think … “Hey, they really must care about me.”

A few tips…

Share information that will educate your customers and make their life better in some way.

People are busy. The last thing they need is another email dropping into their inbox to sell them something they don’t want or need.

Ask permission to put them on your list. Make it easy for them to opt out.

Remember, less is more. It’s intent and consistency that matters most.

And also keep in mind that you can’t bore people into buying from you. If it isn’t compelling and relevant … don’t send it!

It takes time to find or create compelling content. It takes time to get the right piece of information to the right customer … but it will position you as an expert in your field and will cause them to see you as their trusted advisor.

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A future, challenge, and change!

Friday night Faye and I attended the girls swimming meet for the state championship at the University of Minn. It’s always fun to see high school age kids compete. They are full of enthusiasm and show their excitement in a variety of ways. I saw a couple girls wearing a tea-shirt with the following printed on the back.

It’s just you and the future.
If it doesn’t challenge you,
It doesn’t change you.

I read it two or three times and thought to myself, that’s our business.

You and I certainly have been offered a future by getting involved in this business. It’s certainly true for me. How about you? Although it’s just another idea until someone starts asking questions and meeting some people who have made it work for themselves. Once someone buys into this idea that Shaklee has an incredible future on the table, they just have to be willing to accept the challenges they will be facing.

Building this business is a challenge but in my view once it’s understood what this business offers, it’s worth working to accept every challenge because it does in fact have the potential to change you. In fact, I guarantee that you will change as you grow your business. This is probably one of the best personal development programs a person could ever find. I know this is true because it happened to me.

Read that above statement a few times. Put it on a sticky piece of paper and put it on your computer screen…..put another one on the refrig…..another one on your mirror. Keep it in a place where you will read it every day for a couple months. Yes it’s a challenge. But you will grow as a person and become what you’re capable of becoming.


Gary Burke

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Take action!

The man who essentially invented the video game industry as well as the restaurant chain of Chucky Cheese, Nolan Bushnell, once wrote:

“Everyone who has ever taken a shower has had an idea. It’s the
person who gets out of the shower, dries off, and does something
about it that makes a difference.”

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Listen with real intent

Robert Baden-Powell once said:

If you make listening and observation your occupation, you will gain much more than you can by talk. While some people might be impressed with how well you SPEAK, the quality that distinguishes the great leader is their ability to LISTEN. I am fond of saying that you are the average of the five people with whom you surround yourself. But this adage ONLY works if you listen to them.

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12 Magic Principles

I got started in this business in 1970 and of course there is a learning curve in everything. I went to meetings twice a week without fail because I wanted to learn what the successful people did and what they were teaching. I heard many people tell their story and that was always inspiring. I also heard presentations about the business side of Shaklee and I decided I wanted to build a large business.

When I was coaching in high school as well as when I was a graduate assistant on the football staff at the University of North Dakota, there were various rules and principles for building a winning team. We worked daily on following these principles because they had been proven over time to be vital for success.

The following is what says about principles:

An accepted rule of action or conduct…..A distinctive opinion….
A guiding sense of the requirements of right conduct.


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