Peter Drucker’s Brilliant Five Most Important Questions

Peter Drucker is a legendary business consultant. His books have sold in the millions. They are required reading in business schools and have changed industry paradigms. Mr. Drucker says these are the five most important questions a business owner can ask.

The five questions are:

What is our Mission?
Who is our Customer?
What does the Customer Value?
What are our Results?
What is our Plan?

Answer these questions and keep them top-of-mind and your results will be better. That’s a guarantee!

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Curiosity!

The former first lady of the United States, Eleanor Roosevelt said:

“I think, at a child’s birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift would be curiosity.”

The ability to ask great questions is an important life skill. What you are really trying to do is to find Areas of Commonality.

Ask open ended questions. Avoid questions that require simple yes or no.

People love to talk about themselves. Here are a few simple questions that can get the conversation started:

Where are you from?
Tell me about your family.
How long have you been doing this?
What do you like most about your job / business?
What do you like least about it?
What would you like to wave a magic wand and change?
What do you like to do for fun?
What do you see yourself doing five years from now?
What has been your biggest challenge in life?
Tell me about a perfect day for you and your family.

Einstein said:
“The important thing is not to stop questioning. Curiosity has its own reason for existing.”

Here’s an excerpt from David Bradford’s new book — Up Your Game!

Connecting, relating, having top-of-mind status with others, creating a following – it’s all about feeling, sincere curiosity, real emotion, trust, loyalty, and real interest. When you combine genuine interest in people with an ability to pose a series of great questions, the doors of opportunity will open to you.

In a February 2013 article in Forbes magazine entitled, “Things Leaders Do”, we learn that great managers “ask questions and seek counsel all the time.” From the outside, it appears they know everything but “inside, they have a deep thirst for knowledge and constantly are on the look-out to learn new things.” In other words, they are curious.

Sometimes we become intimidated by overthinking the process. If you want to increase your impact with people, get interested! It’s that easy.

How do you learn to genuinely connect with people? How do you learn to extend yourself, your interest, and your compassion for those around you and warm up so they feel your personality?

My belief is that endearment of people comes only after your curiosity about them begins.

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Are you a trusted advisor?

“If people like you they will listen to you. But if they trust you, they will buy from you.”

~ Zig Ziglar


The #1 reason people don’t buy from you is because they don’t hear from you. Forget about your customers and they will forget about you.

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A future, challenge, and change!

Friday night Faye and I attended the girls swimming meet for the state championship at the University of Minn. It’s always fun to see high school age kids compete. They are full of enthusiasm and show their excitement in a variety of ways. I saw a couple girls wearing a tea-shirt with the following printed on the back.

It’s just you and the future. If it doesn’t challenge you, It doesn’t change you!

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Take action!

The man who essentially invented the video game industry as well as the restaurant chain of Chucky Cheese, Nolan Bushnell, once wrote:

“Everyone who has ever taken a shower has had an idea. It’s the
person who gets out of the shower, dries off, and does something
about it that makes a difference.”

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